High quality makeup at an affordable price is a reality at Flormar in Paramus

flormar-cosmetics-3Kelly Dillon/OMJ

High quality makeup at an affordable price sounds too good to be true. But it is actually a reality at Flormar. Virtually unknown until now, this Turkish brand has finally made their way to the states, and lucky for us New Jerseyans, they decided to open up one of their first stores at Garden State Plaza in Paramus. I stopped by for a visit, to learn more about this popular European cosmetics line, and to play with their extensive collection of products. Of course, I couldn’t help myself as usual, and I had to do a little shopping after discovering how amazing this line is.

flormar-cosmetics-7Kelly Dillon/OMJ
flormar-cosmetics-6Kelly Dillon/OMJ

Flormar has been around since the 70’s. They were born in Milan, then moved over to Turkey in 1972. They found success first with nail polish, then they expanded to a full cosmetics and beauty line. They have been an industry leader in Europe ever since. Their rich portfolio ranges from rich blushes, to long-lasting foundations, colorful eye shadows, and unique mascaras. You will also find a wide range of lipsticks and nail polishes, in more colors than you could ever imagine. Flormar also carries a well-received range of skin care products.

flormar-cosmetics-5Kelly Dillon/OMJ

What sets Flormar apart from their competitors, is the fact that their makeup is of extremely high quality, and on par with brands you would find at Sephora, but not at the price point. You will not be breaking the bank shopping at Flormar. Almost everything is under $25 and that even includes foundations. I can attest to their staying power as well. I’m up with the birds before the sun rises most days, so that’s when my makeup goes on. My days can get quite long, and this makeup stays put for almost 12 hours. They have an extremely vast color range, so you will have no problem finding a perfect match.

One of Flormar’s most unique products is their Rotating Volume Mascara. It has a 360° rotating brush, that turns both ways automatically, and enhances your eye lash holding performance. I tried it, and I promise it’s not as scary as it sounds. It provided my lashes with beautiful length and volume, and was so easy to use. I’m also obsessed with their Matte Terracotta Eye Shadows. What makes them so unique is that you can apply them wet or dry, to get two totally different looks. When used wet, it provides intense color and sparkle, and when you apply dry it gives you a more subtle, velvety look. Of course, I had to go home with both these babies.


Trust me, this store can get quite addicting, and you will be going a little crazy with the credit card, but at least you certainly won’t feel guilty shopping at Flormar. You can visit them at Garden State Plaza in Paramus.