Boardwalk is headed for Broadway!
The Atlantic City locations first made famous by the Monopoly board game over 80 years ago are set to be featured in an upcoming musical produced in partnership with Hasbro and the Araca Group, according to a report in Variety.
Araca, which is on the producing team of hits like Wicked and Shuffle Along, will also likely handle an extensive merchandising division of the endeavor. The company has done brand extension work for the likes of Beyoncé and Britney Spears.
Production on Monopoly the Musical is still at least three or four years away, but don’t expect it to be a drowsy presentation of Baltic Avenue and the B&O Railroad.
“I can tell you this: It’s not going to be a musical about people sitting around playing Monopoly,” Matthew Rego of the Araca Group told Variety. “What turns us on is creating something that explores the world of Monopoly, kind of like the Lego movies have done with Legos.”
And while no creative players have been signed on to the project as of yet, Hasbro’s general manager and SVP of entertainment and consumer products, Simon Waters, is confident the musical will be more entertaining than a seemingly never-ending game of the Parker Brothers classic.
“We’re expanding our franchises and building immersive experiences,” explained Waters. “To bring our properties to life onstage is just the next level of immersion.”
We can’t wait to pass GO.