Business and homemaking guru Martha Stewart recently attended the international advertising festival Cannes Lions in Cannes, France, and shared her thoughts on what it felt like when her company Martha Stewart Living Omnimedia had its initial public offering. Martha, who grew up in Nutley, got to ring the bell on the New York Stock Exchange and found that her fortunes changed drastically in just a few hours.
As she recalled to Business Insider, “That was a great day. I drove up Madison Avenue after the offering. I was an instant $1.6 billionaire. It was a fabulous day and I thought, huh … I can buy anything on this street! I was driving up Madison Avenue and I was so stupid, I’m writing my autobiography and one of the chapters is called ‘Coulda woulda shoulda,’ And I shoulda stopped! Like at every art gallery on the way up Madison Avenue, and just bought what I loved. But I was too busy working. But I have no regrets! I served cupcakes, croissants, everything homemade to all the traders on the floor of the New York Stock Exchange!”
One way Martha has managed to innovate is by taking full advantage of social media. Her Twitter stream is a consistent delight, whether she’s delighting in Jason Derulo dancing shirtless, wondering if fellow New Jersey native Jonathan Cheban (aka, Kim Kardashian‘s best friend) is actually famous or crowdsourcing about what to discuss on her next Facebook Live post.
— Martha Stewart (@MarthaStewart) June 22, 2016
Taking a survey – what topics would you like to see me cover this summer on Facebook LIVE?
— Martha Stewart (@MarthaStewart) June 23, 2016
Speaking of Facebook Live, Martha recently told Elle that she prefers it to Twitter or Instagram. “I think the easiest tool to use out of all [social media] right now is Facebook Live. Because you can actually film on a single iPhone, an hour-long television show. It’s a vast audience that can reach so far. It’s immediate response. That has never existed before! Never,” she said. Martha also revealed that “My only addiction I have in my entire life is my iPad.”
We have to admit, it may not be her preferred means of communication, but her Instagram feed is pretty much guaranteed to make us hungry, no matter what the hour.
As for how she came to be a billionaire, her advice for budding entrepreneurs is simple and straightforward: “Get your idea, make a really strong, even informal business plan, and go for it.”
Martha is always innovating, whether it’s with the recent launch of her Martha & Marley Spoon line of home delivered meal kits, or her forays into whatever business venture strikes her fancy. She hinted to Elle about what she might try next, saying, “I would like to do fashion, I just haven’t had time to get into it. Food is fashion, and fashion couldn’t exist without food, in my mind. We were just designing aprons, and aprons are fashion.”