New Jersey will soon welcome minimalist Japanese lifestyle brand Muji with a sleek new location at Westfield Garden State Plaza in Paramus this August.
This is the first NJ location for the trendy retailer, which has eleven stores throughout the US.
Originally named Mujirushi Ryohin, which translates to “no brand, quality goods,” the retailer boasts a simplistic aesthetic and has opened nearly 400 stores in Japan and 300 others worldwide since first opening its doors in 1980.
Muji USA President Asako Shimazaki recognizes the demand for its products beyond existing locations in New York, San Francisco and Los Angeles.
“The vibrant setting of Garden State Plaza is a perfect location for us to reach the New Jersey market and test out our first store in a more suburban community,” Shimazaki said in a statement to NJ.com.
Staying true to their stripped-down philosophy, don’t expect to see any flashy logos on products within the new 8,600-square-foot store in Paramus, but you will find affordable wardrobe staples including ballet flats for $34.95 and organic cotton maxi dresses for $42.