JWoww Cosmetics launches with lip stains (and we’re obsessed already!)


Z100's Jingle Ball 2013 Presented by Aeropostale - Press RoomPhoto by Bryan Bedder/Getty Images for Clear Channel

Beauty lovers, Sunday was a big day: Jenni “JWoww” Farley launched her makeup line, JWoww Cosmetics!


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She’ll be starting with “kiss-proof” lip stains, which she’s building a whole look around and taking you along for the journey.

JWowwCosmetics.com – register your email, be the first to know!

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Want to learn how to go from bare faced to gorgeous, featuring the new lip stain called Pinup Perfection?

#Repost @fuckyeahjwoww ・・・ Countdown's on! #jwowwcosmetics ????????

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Check out this beauty tutorial from the JWoww Cosmetics Facebook page featuring Jenni’s makeup artist pal Kat giving her the perfect look:

We are still chuckling over the fabulous makeover Jenni recently got from viral beauty makeover video sensation Careless Morgan, who shot to internet fame for her hilarious banter and down to earth approach to beauty.

In a YouTube video, Jenni takes fans behind the scenes of her first ad campaign for the company’s product launch. Check out Jenni getting her makeup done by Kat and styled by Joei D. Fox of Toms River salon Sniptease Hair Studio, who’s also responsible for her knockout ombre grey hairstyle.

Here’s a photo of Jenni wearing one of the launch shades and looking fabulous. If you’re interested in them, you better act fast because Instagram users are already reporting that New York Nightlife is sold out.

Love all the love tonight for our launch!!! JWowwCosmetics.com to check out all my faves! #NewYorkNightlife

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Sign up on their website to find out all about the launch, future products, and how you can get your lips looking exactly like JWoww’s.

#woohoo #jwowwcosmetics ????????@jwoww #lipkit #makeup

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Jenni’s husband, Roger Mathews, posted a sweet Instagram message applauding her for all her hard work (take note, Joe Gorga!), which Jenni reposted and said made her ugly cry. Awww…

Thank you so much babe. I ugly cried a little bit reading this ???????????????? #Repost @rogermathewsnj with @repostapp ・・・ Here's what I know about cosmetics. NOTHING. What I do know however is the amount of time and effort my wife (I think this week we are still together) put into creating this product. Why do I know that ? Cause it drives me mad when she is on her phone non stop going back and forth with emails, texts, phone calls, snapchatting her boobs, carrier pigeons, etc working on this product and its launch. Other than that I know nothing about it. I'm pretty sure it wasn't tested on three toed sloths and dolphins too. That's all I know. Go over to @JwowwCosmetics today and check it out. (fellas I promise I'll post some blood and guns shit for doing this to you but the wives will like it)

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And even though Jenni’s baby son Greyson is too young to even know what makeup is, we’re impressed that she still looks glam and gorgeous while giving him a sweet kiss in this photo.

#kisses ???? @jwoww

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