Ulta Beauty City Place re-opens: get glam with the Benefit brow bar and a rose gold blow dryer

Ulta Edgewater

With Labor Day weekend here and fall beauty updates on our mind, OMJ visited the newly renovated Ulta Beauty Store at City Place, located along the Hudson River in Edgewater, New Jersey. With so many amazing stores to choose from such as Guess, Anthropologie, Charming Charlie, Express and Ulta − it’s a great place to grab your bestie and shop the day away!

With a wide variety of beauty launches from some of your favorite brands such as Chanel, Dior, Kate Spade and more. Ulta has enhanced their luxury beauty department. But, need not worry because for the drugstore beauty-lover within us all is an incredible NYX cosmetics section. No matter what your beauty needs, there’s something for everyone at Ulta.

Be sure to swing by the Ulta Beauty 3 Day Grand Opening in Edgewater at City Place where the first 100 guests in line EACH DAY will receive a beauty treat valued at $5 to $100 and 50% off a hair cut & style or MicroZone Express Skin Treatment at The Salon. This will be during normal store hours Friday September 2 through Sunday September 4. Here’s our preview:

The first area that grabbed our attention, The Benefit Brow bar is gorgeous! Brow services include a brow wax, brow tweeze, brow trim and even a brow tint! You can also get a lip wax, and lash application!

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There are more luxury beauty offerings than ever before! We were immediately drawn to the beautiful Chanel display area. One of their latest fragrances “Chance” with an alluring floral scent is a must-have! The packaging and bottle are also stylishly chic.

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A new lip color is always on the agenda anytime we visit an Ulta store. Perfect that no-makeup, makeup-look with the latest lip colors from Bare Minerals.  The Gen Nude collection of lipsticks and glosses are great for a day to night look!

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The basis for any look is the right skincare. We heard the buzz about the Peter Thomas Roth line of golden skincare. It was great to be able to test and see the line in person. These are luxury re-defined! The sheet masks look incredible.

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Create a salon perfect blow-out at home?! Sounds great to us! We were drawn to the vast selection of hair dryers and hair tools along the back left area of the store. This Rose Gold hair dryer by Elchim will help you achieve gorgeous locks. The 900 Titanium Rose Gold Ionic/Ceramic Dryer is the most powerful dryer in its category!

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The store is located at:
82 The Promenade
Edgewater, NJ 07020
(201) 313-0049


Monday (Labor Day) – 10:00 AM to 9:00 PM
Tuesday – 10:00 AM to 9:00 PM
Wednesday – 10:00 AM to 9:00 PM
Thursday – 10:00 AM to 9:00 PM
Friday – 10:00 AM to 9:00 PM
Saturday – 10:00 AM to 9:00 PM
Sunday – 11:00 AM to 6:00 PM

Journalist, editor, stylist and host: Jersey girl and OMJ Trendsetter Dana Prigge’ has a wealth of experience in every aspect of the high-paced world of fashion, lifestyle and beauty. Twitter: Dana Prigge