Odell Beckham Jr. may have been caught up inadvertently in a media storm with Lena Dunham, but this week was all about the fashion. The New York Giants football player debuted his new line, 13 x twenty, during New York’s prestigious Fashion Week.
“I’m trying to do big things, it doesn’t matter whether it’s on the field or off the field,” Beckham told the New York Times at the September 6 reveal party. “It’s a look that’s in. People are able to dress it up or dress it down.”
The limited-edition line (only 250 pieces or less) was created in collaboration with New York designer David Helwani of the brand twenty tees and will be sold exclusively at Bloomingdales. A distressed hoodie will run you $185, the tapered heathered fleece jogging pants sell for $175, and a black-on-black varsity jacket costs featuring an embroidered image of Beckham’s head on the back $595.
All of the items are in neutral colors like tan and grey and are mostly geared towards men. There is one dress available for purchase on the website for $198 that features sheer sleeves and a zebra-like print.
“I’ve always liked to dress up, I’ve always liked to look good,” Beckham added. “You look good, you feel good, you play good.”
As for the Lena Dunham flap, Odell has been very politic in his answers. “There’s never any bad blood between me and anybody, and I’m sure it will get handled and settled, ” he told NJ.com sportswriter James Kratch after practice on Monday. The football player heads back to his day job on Sunday, when the Giants face the Cowboys in their season opener. “There’s always going to be things that go on in my life and incidents and distractions, it’s part of my life. But right now my focus is way bigger. It’s on Dallas.”