NYX Professional Makeup, the LA-based cult favorite beauty brand, is opening their first Bergen County location in Paramus on Friday, September 23rd. The new Garden State Plaza spot is the sixth NYX store on the East Coast, and the 17th in the US. The new location will feature an interactive beauty bar where you can watch beauty vlogger how-to videos, then shop the looks they created instantly.
To celebrate, they are treating beauty lovers to an exciting weekend filled with limited-edition collectibles and product giveaways! Doors will officially open Friday at 10am with a ribbon cutting ceremony. On Saturday, September 24th they are hosting a meet and greet for the first 200 people in line with top beauty YouTube and Instagram Star Jordan Hanz from 2-4pm.
💥MEET AND GREET WOO! I will be at the @nyxcosmetics store opening in New Jersey for a meet up on Saturday, 9/24 at the Westfield Garden State Mall from 2-4PM! It's also extremely close to NY so please come hang out! I would absolutely adore to meet all of you guys! I will hug the living shit out of you and we can talk about makeup, coffee, beer, WHATEVA. Really reallllly hope to see some of my beautiful Hanz Family there! ❤️😚 Will even give you guys some sneak peek as to what's to come for #HANZOWEEN HELL YUS. Let me know if you're thinking of coming!
In honor of their newest Garden State makeup oasis, here are our 5 favorite NYX products perfect for any Jersey girl.
Their new gradient blush was inspired by the ombré trend. It features two silky colors blended into one perfectly coordinated shade combo. It looks just as beautiful inside the compact as it does on your cheeks.
Can’t get your hands on Kylie Jenner‘s infamous lip kits? This is the perfect dupe and you won’t be breaking the bank at 7 bucks a pop. It comes in a range of color-kissed nudes — from cinnamon pink and chocolate brown, to warm mahogany red and classic nude beige.
Everyone needs a versatile eye shadow palette in their arsenal, and this one is a must-have. This pro-level palette is packed with 16 eyeshadows in a rainbow of tone-inspired shades, from velvety-rich textures, to mattes, satins, and shimmers.
No makeup look is complete without a fabulous finishing powder. This lightweight and translucent HD powder helps soften the appearance of fine lines and pores, to give you a fresh matte finish, and helps your makeup last all day long.
This is one of NYX’s best selling products, and we totally get why. This velvety smooth lip color gives you a burst of creamy color, and then sets to a stunning matte finish. Available is 12 stunning shades, this lip cream is durable, lightweight, and smells delicious.