Location: Statewide (primarily in Jersey City and Hoboken)
Brands: Flying Tomato, Jealous Tomato, Lush, Under Skies, Miss Finch, and Jersey City jewelry line Passiana
Price Range: $10-$65
Specialties: Adorable dresses, sleek trousers, and pretty blouses that can take you from the office to happy hour
Runaway, a chic and luxurious Garden State fashion truck is here to make every Jersey Girls’ lives easier. Owner Emily Dell has been rolling across the state in her mobile boutique for the past three years selling her carefully curated selection of trendy and affordable clothing, She spares us the hassle of going store to store through the mall, or scouring the internet to shop the latest trends.
“It’s great for the woman who doesn’t have time to browse through racks,” Emily tells me. “You’re in and out. Your’e finding really great pieces at an affordable price that are quality made.”
While visiting Emily at the Historic Downtown Jersey City Farmers’ Market, where she is now regular twice a week, I was impressed with her unique selection of adorable dresses, sleek trousers, and pretty blouses, in every pattern, texture and color imaginable. She stocks the truck with accessible brands like Flying Tomato, Lush, Under Skies, and Miss Finch. Emily also fills up her mobile boutique with unique accessories and jewelry pieces from local brands like Jersey City’s Passiana. The best part is that everything is completely affordable (nothing is over $65) and she gets in new merchandise each week.
She tells me, “I carry clothes that take you from the work week to the weekend. You can find pieces that you can wear for 9-5, but also for a night on the town. There’s a really great mix.”
You can find Runaway primarily in Jersey City and Hoboken at farmer’s markets, street fairs, and festivals. But Emily tells me she travels all over the state. This past summer she brought her traveling fashion show to the Bradley Beach Memorial Day Weekend Celebration and Lobsterfest. Runaway is also more than just a mobile boutique. Emily offers personal styling, wardrobe consulting, closet organization, and hosts Runaway fashion parties at private homes and fundraising events.
To find out when Runaway will be rolling into your neck of the woods, check out their website for a list of their upcoming events.