Fifteen years ago, Neeta Chitre King combined her love for style with the deep connection she shares with her home country of India to open Aaraa Accessories in Hoboken.
“I’m very Indian,” she laughed, “and I wanted to use a name that had some significance in Indian culture.” So she gave the store a unique and perfect moniker.
“Aaraa is a beautiful word meaning to decorate, to embellish and to adorn, which works perfectly with accessories,” Neeta said. “I also wanted something easy for people to pronounce.”
The store offers and abundant and delightful mix of arm candy, unique rings, necklaces and statement pieces, earrings and shoes. Neeta also offers her customers some home decor goodies like pillows and blankets designed with traditional hand-woven patterns and some Indian flavor.
Price Range: $12 to $195
Specialties: After adopting two adorable cats named Monty and Python in 2012, Neeta gained a newfound appreciation for animals and their wellbeing. She decided to only sell vegan bags in her store and she couldn’t be more proud of her decision. Customers can’t get enough of them, making them and chokers her best-sellers!
Eager to visit Aaraa Accessories? Here’s some more information that might come in handy before you arrive or make a purchase:
Phone: (201) 386-0101
Address: 408 Sixth St. Hoboken, NJ 07030
Parking: Street parking (meter and free)
Hours: Monday & Tuesday 12 p.m. to 7 p.m., Wednesday through Friday 11 a.m. to 8 p.m., Saturday 11 a.m.to 7 p.m. and Sunday 11 a.m. to 6 p.m.