Coco Rocha and Meghan Trainor adore this affordable Jersey City jewelry line

Coco Rocha wears a gorgeous Passiana necklace on the red carpet.Thos Robinson/Getty Images

Coco Rocha wears a gorgeous Passiana necklace on the red carpet.

High-end jewelry at an affordable price point, and that is eco-friendly. Sounds like a dream come true, doesn’t it? Well, you don’t need to dream anymore (and no more stressing out your credit card) with Passiana‘s sophisticated statement jewels and luxurious leather handbags.  You won’t feel guilty buying more than one piece from this super affordable Jersey City-based jewelry and accessories line. No wonder supermodel Coco Rocha and singer Meghan Trainor are such huge fans!

Meghan Trainor rocking Passiana jewelsAndrew H. Walker/Getty Images for FULLBEAUTY

Meghan Trainor rocking Passiana jewels

Founder and CEO Stephanie Gandelman tells me she started the line after working in e-commerce, and seeing that there was a major need for inexpensive, yet chic jewelry and accessories in the market. “I’m a bargain shopper at heart, so it was only natural that my line be affordable for everyone,”  she says. “My metals are all eco-friendly, and my handbags are composed of 100% vegan leather.”

Her beautiful collection features statement necklaces, attention grabbing stackable bangles, edgy earrings, colorful rings, and stunning leather bags. “My collection is for the confident woman who is not afraid to stand out,” she says. “It incorporates Fall 2016’s modern trends like fringe, chokers, and rose gold, while still holding true to timeless vintage inspired design that could have been in your grandmother’s jewelry box. The New Jersey woman is also more daring than the average customer, so my pieces seem to really resonate with them. I’m not afraid to really go for it.”


Almost every piece in the collection falls in the $24 – $68 range. Stephanie tells me, “I love wearing ripped jeans and a white tee, or black on black on black, so my jewelry always does the talking. And when it comes to styling my jewelry, my motto has always been ‘more is more.’ This is why I keep my price points low, so you can buy 5 or 6 or 7 pieces without breaking the bank!”

The Jersey City transplant (by the way of Long Island) tells me her collection is inspired by the many talented young designers and artists living in the Garden State. “Starting this line was a huge risk, but it’s easier to be creative when you are surrounded by so many others who are also doing what they love,” she tells me. “I take inspiration from the brightly colored graffiti murals and the way-out-there-street style.”


You can find her pieces at many New Jersey boutiques, including LoveLiesel, Feena Boutique and Shop The Runaway in Jersey City, and Townhouse Shops in Hoboken. You can also shop online at