Only open just over a year, Kristin Dahl Boutique is quickly becoming a fixture on the Bergen County shopping scene. Owner Kristin Dahl opened up shop in September 2015 after working in fashion wholesale for over 12 years. The mom-of-two was ready for a change, and after leaving the 9 to 5 world, she ventured into personal styling, closet clean-outs, and hosting shopping parties. This lead to her opening up a shop inside her house temporarily, and after running out of space, she laid her roots in Midland Park.
“People don’t want to go to the mall. If I had a dollar for every customer that comes in and says that,” she tells me, “There’s no experience behind it anymore, so that’s what we’re trying to create here, an easy, shopping experience.”
Kristin is all about giving each of her customers a personalized shopping experience, and she buys her merchandise with most of them in mind. She is on a first name basis with each and every one of her clients, most of whom are Bergen County moms., and prides her store on its warm, friendly service. “You don’t get that at the mall and a lot of boutiques,” she says. “We have an old-school spiral notebook with names and numbers. We treat every single person to a personalized experience.”
Another reason Bergen County ladies love this non-intimidating boutique so much is the price point. Kristin tells me it was very important to her that nothing is over $100. “I am trying to create the true boutique experience where I’m finding the look for less,” she says. “You can still look beautiful, and not pay a million dollars, and still pay your mortgage. You don’t need to spend $200 on a blouse.”
Kristin stocks popular casual-wear brands like Blank NYC, Matty M, White Crow, Mavi Jeans, and Tractr. She describes the shop’s aesthetic as “everyday that’s casual, but makes you feel dressed up”, but she also carries fun date-night outfits because “on Saturdays everybody comes in after they’re done with sports with their kids and are like ‘I need a top to wear tonight.'” Some of the hot fall trends Kristin is loving (and of course stocking up on) are lace-up tops, plaids, faux suede, and plenty of velvet.
You can also hold a fun girls night out at the store. Kristin is taking it back to her roots by hosting shopping parties for clients and charity events. So whether you are looking for a GNO Shopping Party or a Mom Sip and Shop Night, all you have to do is bring the guests, and Kristin supplies the food and the beverages. “For the girls who want to get out at night and they’re on a budget, they can just invite friends over, and I host it, and they get clothes,” she says. “You don’t have to worry about cleaning the house or cooking.”
Kristin Dahl Boutique
Brands: Blank NYC, Matty M, White Crow, and Mavi Jeans, and Tractr
Price Range: $100 and under
Specialties: Affordable everyday casual-wear
Address: 32 Godwin Avenue Midland Park
Hours: Tues-Wed 11-5, Thur 11-8, Fri-Sat 11-5
Social Handles: Facebook, Twitter, Instagram