Create the custom piece of your dreams (and much more) at Westwood’s LaViano Jewelers

When it comes to buying jewelry, you shouldn’t trust just anyone. So many people are quick to buy online or jump at the best deal they find. It is so important to find a reputable dealer like LaViano Jewelers in Westwood, who offer five-star quality, selection, and service. Not only does this family owned shop have over 70 years of experience, but they also have the most spectacular selection of fine jewelry and timepieces that I have ever seen in Northern New Jersey, plus top-notch customer service. I recently stopped by their inviting Westwood Avenue location to learn more about their custom designs, shop for some one-of-kind gifts, and browse their expansive (and fantastic) watch collection.

Engagement ring from LaViano Jewelers

The moment you walk through the store’s understated but elegant facade, you are treated like a member of the family. Jack LaViano has been the principal owner of LaViano Jewelers since 1965, taking over for his father Michael who started the company in 1945. The third generation master jeweler and Swiss-trained watchmaker proved his dedication to quality,  by providing their clients with the finest products available regardless of price. Through their dedication to customer service, they have evolved into one of the most respected independent jewelry stores in the country. Jeffrey LaViano and Doug LaViano are the fourth generation and their passion for the jewelry business truly shows — from working the floor, to greeting customers, and even shining up diamonds (Doug is the pro!), they both believe going above and beyond for their clients sets them apart from their competition.

Jeffrey LaViano, owner of LaViano Jewelers and watch expert Catalin Stancescu show’s Kelly Dillon a flag pendant they created. The pendant was sent to President-elect Donald Trump.

Doug LaViano of LaViano Jewelers

Jeffrey LaViano of LaViano Jewelers

LaViano represents a vast selection of fabulous designer jewelry lines, from Frederic Sage, Honora, and KC Designs, to Stephen Webster and Gurhan. Their expert and knowledgable staff will go out of their way to make sure you find the best piece suited for you (and they certainly don’t mind you trying on as many pieces as you want, take my word for it!).

Frederic Sage engagement rings at LaViano Jewelers’s Kelly Dillon shows off a ring she tries on at LaViano Jewelers

But what LaViano is most known for is their stunning, custom pieces featuring gem quality, G.I.A. certified diamonds, emeralds, rubies, sapphires, and exotic stones. The experts at LaViano can create the jewelry (all done on premise) of your dreams. Whether you are in the market for an engagement ring or wedding band, or if you’re just looking to add a customized necklace or bracelet to that ever-expanding diamond collection, no job is too big or too small for them.’s Kelly Dillon shows off a ring she tries on at LaViano Jewelers

Engagement rings at LaViano Jewelers

Engagement rings at LaViano Jewelers’s Kelly Dillon shows off a ring she tries on at LaViano Jewelers

In addition to jewelry, LaViano also carries a beautiful assortment of unique gifts for the home, from opulent brands like Baccarat, Faberge, Daum, and Waterford. For that special man in your life, you can pick up a creative and exclusive present from their assortment of William Henry Studio goods, from artistic knives, to money clips and accessories.’s Kelly Dillon looks through LaViano Jewelers’s home goods collection’s Kelly Dillon chats with LaViano Jewelers’s Elan Santana and Catalin Stancescu

LaViano Jewelers’s William Henry Studio collection

LaViano Jewelers’s home goods collection

LaViano Jewelers is an authorized representative for over 20 high-end timepiece brands including some of the most highly regarded products available in the world — from Patek Philippe, to Cartier, Tag Heur, and Shinola. Their watch room follows the structure of a boutique with each designer’s stand built in its respective country of origin. Catalin Stancescu leads the watch department, and his passion, knowledge and love of timepieces shows from the moment he lays his welcoming and genuine smile on you.

Catalin Stancescu shows’s Kelly Dillon the Patek Philippe watches at LaViano Jewelers watch room. The room follows a structure of a boutique with each designer stand built in its respective country of origin.

Patek Philippe


An ultra rare Patek Philippe 5496P-015 watch

A Patek Philippe watch

A Patek Philippe watch

One of my personal favorites was Patek Philippe’s 4947G, a beautiful white gold watch with a blue sunburst dial, gold applied numerals and adorned with diamonds. I did not want to take this gorgeous work-of-art off (sadly I had to after about 30 minutes of ohhhing and ahhhhing). My birthday is next month, if there’s any takers!’s Kelly Dillon shows off a Patek Philippe watch

Whether you are looking for a fabulous (and luxurious) hostess gift for the next event you’re attending, want to treat yourself to a magnificent timepiece which will be passed down for generations, or simply wish to create a one-of-kind piece of jewelry, LaViano Jewelers will take care of your needs (and with a big, friendly welcome!!). Visit them at 175 Westwood Avenue in Westwood, and online at